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Seo Tips- Off Page Optimization - perth - 11-11-2011 10:11 PM
Off-Page Optimization - while on-page optimization focuses on your web content and web structure, off-page optimization focuses on ways to optimize your website which doesn't involve changing your web content and structure, or doing anything at all with your website's pages; which is why it is called "off-page optimization." Here are some techniques used in off-page optimization. Off-page optimization techniques are mostly all about spreading and advertising your website's link.
1. Link exchanging
Otherwise known as link building, link popularity, or link love, link exchanging is a cost-free way of gaining more visitors to your site by simply exchanging links with other sites. You advertise their website and they advertise your website.
2. Directory Submissions
Have your website submitted to various online directories to increase its online visibility. Think of it as appearing in the yellow pages of telephone directories, only this time your website's listing would appear online. There are a lot of different online directories that cater to different types of businesses, most of which offer listing of websites for free. There are also some that charge a membership fee. What is important in these submissions is having a well optimized article to appear along with your listing.
3. Web Analytics
This service will analyze your website's potential audience, visibility, and ability to attract attention online. Traffic to your website will be measured, collected, and analyzed to provide a clear picture of your site's visitors, their demographic, as well as their surfing and shopping habits while browsing through your website. The analysis would then be used for search engine optimization.
4. Anchor text linking
Anchor texts are the clickable text in a hyperlink. Instead of posting links with the complete URL, you can post a link using your preferred words. So instead of posting http:// + your site's web address (which is very long and very unwieldy in a body of text), you can post it as preferred word, replacing "preferred word" with whatever words you like. The link would then lead back to your website. Anchor texts determine a page's ranking in search engines and are usually weighted highly by search engine algorithms. So good anchor text linking is essential if you want to improve your website's ranking. Webmasters often misuse anchor text linking by using click here instead of using the anchor text naturally within an article or a sentence.
Anchor text linking is considered an-off page optimization technique because you don't use this on your own website but on other websites such as blogs, forums, comment boxes, directories, etc.
RE: Seo Tips- Off Page Optimization - sofia20 - 11-15-2011 09:49 AM
Awesome! This ones very informative. Keep it up!
RE: Seo Tips- Off Page Optimization - therapy - 11-17-2011 02:57 AM
nice post..informative for the begginers like me..
RE: Seo Tips- Off Page Optimization - swebsitedesign - 11-17-2011 04:54 AM
thanks for sharing such an informative post....