SEO and its importance on the web

[swebsitedesign]

There are waves of changes that happen to the web constantly. We are passed the old static websites that were not as friendly as they are today (considering this was only a few years ago). If we neglect proper research, your web design/development campaign will not go anywhere. I will explain many important factors that I go through in order to get indexed correctly by major search engines.
In the beginning

Something that almost everyone misses is proper web marketing research that is neglected and should be the first step of any project. Lets not forget the 4 P’s:

1. Product – Physical product, service and ideas
2. Price – What customers or users pay
3. Place – Place or distribution channels
4. Promotion – Advertising, selling process and sales

Once you have thoroughly researched your 4 P’s it is time to consider domain names and branding. This doesn’t simply mean one domain name serves all. Try registering multiple domains with different hosting companies. The reason is Google may consider multiple similar sites on the same server as duplicate sites. Consider the class C block of an IP, which is the number shown in the third position of an IP address. It doesn’t hurt to be on other servers. This is more work but well worth the effort.

Your next step is creating Microsites. Try hiring a professional for this or if you don’t have the budget, try buying a template. A microsite should be short lived with 6-7 pages. Make sure you add Google analytics and track your efforts. The content on a microsite should be short and sweet. Don’t forget your call to action and a link back to your main site for popularity and credibility with Google, Bing or Yahoo. It also doesn’t hurt to have an adwords campaign to drive relevant traffic to the site.
Onsite SEO

As most of you know onsite SEO is a huge factor to consider when creating any website. Yet again, proper research will be needed in order to reel in your target market through keyword research. You want to create two documents (excel or word) that have 25-50 primary and secondary keywords. Number them all by importance so that when you create a website, placement will not be an issue. Here are three factors to consider with keywords after your research is complete:

1. Keyword Placement – Where on the page keywords are located
2. Keyword Prominence – How early or high up keywords are placed
3. Keyword Density – The number of times keywords divided by a total number of words on the page

Where to use Keywords

• Title - Title tag
• Headings – H1 and H2 tags
• Link (anchor) text – Text that is inside and anchor tag
• First paragraph – especially the first 2 sentences
• Last paragraph - especially the first 2 sentences
• Drop down boxes – Use forms that are keyword research
• URL’s – The actual link should have keywords in it as well
• Folder and file names – keywords/keywords.html
• Image ALT tags – alt=”keywords”
• Navigation – Very important to use keywords here (ie. T-shirts instead of Products)

What Google looks for

• Keywords used in link text
• Keywords used in the URL/subdomains/folders of your site
• Keywords used in your <h1> and <h2>
• External links linking in * explained more further down
• At least 200 words of relevant text
• How often the content is updated
• How fast your obtaining new links
• How old the site is

Link exchange or Reciprocal linking

Getting other sites to link to you is always good but there are some points to consider before getting these links and they are:
1. Exchange links with only relevant sites
2. Try to get links with high PageRank or trusted sites (BBB, dMoz etc.…)
3. Your best links will be from sites that have large number of links coming in and have a small number of links going out
4. Try to get links close to their home page

End-to-End SEO Checklist

• Determine the best primary and secondary keywords phrases for your site
• Create content-rich pages
• Optimize each page for its best keywords phrases
• Link each page from your sitemap page, and from each page back to your home page
• Submit to directories
• Setup and maintain link-building and exchange
• Regularly monitor your progress and modify your efforts

And DO NOT list for SEO

• Don’t use redirects on your site
• No doorway pages
• Don’t repeat keywords over and over
• Don’t use hidden text on your site
• Don’t use tiny text on your site
• Don’t use frames
• No hidden image links
• Don’t use elaborate image maps
• Absolutely no proprietary third party domain names
• No link farms
• And don't get links from sites that are not credible or irrelevant

This might sound like a lot of work but I assure you that it will pay off in the long run. And remember that the web is literally taking over marketing and an SEO campaign should be a top priority for all organizations.

[sofia20]

Awesome!! This post is very informative and great.

[marcoturner97]

There are plenty of web development tools available which help developers in various ways. It depends on the requirement of the user as to use which tool.

[suggest89]

Great!!! thank you very much
I'm really interested in it

[bradenodell181]

With other conventional ads solely talking about your site, search engine optimization is really directing your consumers to your site, directing to further traffic and ending up in further sales.

[websitebuildersperth]

thanks for such an informative article

[Graham]

Nice post. Very useful information.

[Bob]

SEO is very important nowadays for websites. As they help increase the traffic of website.

[awsrumana]

Thnxx for sharing this information with us.

[anusha]

SEO developes website & improve the rank on search engines.Improves traffic towards our website.