Email Marketing for SEO

[seomelbourne]

Email marketing is very much a science and I think too many people try and hit a sales home run right off the bat with the first email they send. It is such a turn off as a reader, I am expecting great information and you're telling me to buy now blah. It's a great tip to hold back on that first sales email until a rapport is established.
The on thing could have been is testing; just like PPC there are important factors that need to be constantly tested with your email campaign. A few are:
* Day of Delivery
* Time of Delivery
* Subject Line of Email
* Copy and Message