How to do website optimization?

[ernie.esme]

If you own a website, you cannot deny the need for website optimization for your portal. SEO or search engine optimization refers to all those tools and techniques that help in placing your website on the top of search results. The term ‘tools' might sound easy, but website optimization is quite a daunting task. Search engines like Google and Yahoo have their own ways of ranking websites, and it is complicated to keep up with the changes. Listed are some tips that can guide you immensely in correctly doing website optimization for your web portal.