The SEO and E-commerce Link

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SEO strategy is important, budgets are often tight and we need to make decisions about where to spend our efforts. For ecommerce sites this is a relatively straightforward decision: focus on the keywords that bring in the biggest rewards.
So you need to identify your top earning keywords and make sure your on-page optimisation and linkbuilding efforts are directed there, aiming for top rankings and a maximum share of search volume.