Factor of site optimization

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1. Keyword Research and Selection – Think Like Your Visitors – Keep this in mind… do not base your keyword research or the optimizing of your page for keywords that you like or think should be associated with the topic you are writing about. You are optimizing for the keywords potential visitors associate with the information you are offering.

If you are a newly established web site with little authority in the eyes of search engines, you need to focus your efforts on long-tail keyword search terms and Semantically Related Keyword Research as part of your keyword search routine.

A favorite and Free to use keyword research tool is the Google Keyword Suggestion Tool. This allows you to type in a word or phrase associated with the topic of your article, it will then give you a list of associated words or phrases similar to your searched word(s).

2. Optimize Keywords in URL – Prior to publishing your page for readers, make sure your URL is optimized for search engines. Just as it makes sense to fill your web page with keywords relevant to the topic you are writing about, you should name the file after your main keyword phrase. Notice the URL file name for this article ‘on-page-optimization’?