Benefits of a website in a recession?

[dangtrung]

Yesterday I was asked how a website would help a company during the recession, I raised the points below. How else would a website benefit a company during this recession?

My points -
More cost-effective than any other marketing
sales through eCommerce continues to grow year-on-year
a website lets you accurately measure your advertising results compared to other forms of advertising.
It functions 24 hours a day, 7 days a week