Choose Between the SEO and PPC

[clarkgoran]

The business that I am managing now requires that I am able to generate a least minimal ROI or return of investment. I have heard that the whole practice of PPC or Pay per Click may be a good way to get an assurance that I get my target ROI rates in regular periods of time. The dilemma that I have is that I have found out that you will still have to invest money on the key words that you will be using for the PPC aims that you have. They’re saying that the SEO is a better option because it is an unpaid manner of boosting up the customer traffic into sites. Do you think that this is true?