Difference between white hat and black hat seo

[eswari]

White hat seo is where you obey the search engine rules and do not use manipulative methods which would be against their TOSS. Basically original content and natural links would be white hat.

Black hat is where you disobey any rules which will be productive to your temporary search engine success. Black hats will use any means at their disposal to gain rankings and because of that they tend to get caught after a while. That is why most good black hats recycle domains frequently and keep restarting new ones to keep the money flowing.