Difference between white hat and black hat seo

[kiruthika3]

A technique used to manipulate the search engines is called as black hat Search engine optimization (SEO). The problem is that white hat SEO does the same thing, therefore, it is not any less “dirty” than black hat in some ways.

White Hat advice is summed up as creating content for users, not for search engines and then make that content easily accessible to their spiders. It is more about user friendliness and accessibility rather than about tilting the odds seriously in one’s favor.

Black hat SEO employs more deceptive methods. Usually, the search engines disapprove these techniques. This can range from text that is ‘hidden’, either as text colored similar to the background or by redirecting users from a page which is built for search engines to one that is more human friendly.